Good Morning America Is No. 1 Morning Show Among Adults

The anchors in the lineup at “Good Morning America” are also the most popular among adults compared to their counterparts at other networks, with Strahan (39 percent), Stephanopoulos (33 percent) and Roberts (31 percent) beating out “Today’s” Hoda Kotb, who has a favorability of 29 percent. Gayle King had the highest favorability among “CBS This Morning” anchors, coming in one point behind Kotb at 28 percent. The poll’s margin of error is 2 percentage points.

Roberts was also the most trusted of the morning show hosts, with 41 percent of adults saying they trusted her “a lot” to tell the truth. King was second-most trusted (38 percent) and Kotb and her co-host Savannah Guthrie came in third (36 percent each).

According to Nielsen data, “Good Morning America” has been the top-rated morning show, in terms of viewership, since 2015. In 2015, it averaged over 5 million viewers, topping “Today,” which averaged just over 3.5 million viewers that year, and “CBS This Morning,” which had about 3.4 million viewers on average.

In 2019, “Good Morning America” is still beating out the competition, averaging over 4.1 million viewers as of April 21. “CBS This Morning” remains in second place, with an average of roughly 3.2 million viewers, and “Today” is a close third, with just over 3.1 million viewers.

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